Why Branding Matters?

Stand Out in the Crowd!

Branding is the first impression your company will have on a prospect. A strong brand is able to express the importance of their drive, products, mission, policies or services to their customer base with good branding. In order to form a bond with the customer, a brand needs to be transparent and authentic. Branding is the combination of marketing and advertising elements that form a cohesive snapshot of a company. Without a good branding strategy, companies are not going to be able to express their nature to their customer base. As branding gives values and benefits insight into a company, it helps them form a bond. Customers are more likely to care about a brand when they understand what the direction of the company is and “buy-in” to the feeling the brand portrays.

Our guarantee for you:

  • ­Modern and evergreen logo for your business.
  • ­Branding that stands out in the crowd.
  • ­Strategic approach towards redesigning brand.

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    Our Logo Design Process

    Our comprehensive logo design strategy ensures a perfectly crafted logo for your business.


    The initial accumulation of information from the client is the most important step while in the logo design process. In general, the three basic questions are:
    • What distinguishes your company from peers in your field?
    • what are your business and maketing goals ?
    • where are you going in the future ?
    The more we know about you, the smarter solutions we can come up with.  After the proposal was accepted, it’s time for further research to get sense of the environment the logo is going to live in.


    Sketching logos is where creativity comes into play. Before we get into the final design, we take the time to outline as many ideas as possible. Sketching is cheap, easy and fast, but most importantly: an effective brainstorming tool.


    Logo development process can take a long time before we arrive on a great concept. After sketching tons of ideas we judge them against the brief and research and select the most promising ones.  We then digitalize it by creating vector graphics, tweak the designs and develop many variations of the concepts. As result, the logo concepts improve  and become stronger


    This is where we take the selected logo concept and provide you with 3-4 color variations based on information from the creative brief and research. The presentation is then updated to include color versions, and you will choose one concept as your final logo design. Note: In some cases, where specific colors are defined, color will be included with the logo design concepts.

    Final Logo

    The selected logo design is then used to prepare the Logo Design Style Guide. This document provides specifics on how to use your new logo on various applications, defines Pantone colors and typefaces used, and helps you make the most of your logo as your brand grows. We typically prepare the Logo Design Style Guide and send it to you for a final approval.